Level 03 · Branding
Saigon Roast
A warm terracotta identity for a specialty roaster inspired by 6 am light over Saigon rooftops.
- Client
- Saigon Roast Co.
- Year
- 2025
- Role
- Brand identity, art direction
- Discipline
- Branding
The challenge
Moving from wholesale to their own café, the roaster needed a brand that felt premium without losing its neighborhood warmth.
The solution
A rising-sun emblem built from roasting curves, a terracotta-and-cream palette pulled from old shophouse tiles, and a flexible label system for 14 single origins.
Deliverables
- Logo & sun emblem
- Stationery
- Coffee bags
- Cups & totes
- Brand guidelines
- Origin labels in one system
- 14
- Brand guidelines
- 48 pp
- Retail bag sales
- +22%
Palette · click to copy
