Level 08 · Packaging
Pixel Pop Snacks
Chunky 8-bit chip bags that shout from convenience-store shelves.
- Client
- Pixel Pop
- Year
- 2024
- Role
- Packaging, character design
- Discipline
- Packaging
The challenge
A new snack brand with no ad budget had to win attention at eye level in a busy aisle.
The solution
Pixel-art chips with personalities, one neon color per flavor and a bag shape that stacks into a giant pixel mural on the shelf.
Deliverables
- 3 flavor bags
- Pixel mascots
- Shelf display
- Launch posters
- Stores in year one
- 1,200
- Flavor characters
- 3
- New snack launches 2024
- Top 10
Palette · click to copy
