Level 01 · Logo
Mochi Mochi
A squishy, hand-drawn wordmark for a mochi bar that sells out by 3 pm every day.
- Client
- Mochi Mochi Dessert Bar, Da Nang
- Year
- 2025
- Role
- Logo design, sticker system
- Discipline
- Logo
The challenge
The owners had a cult following on Instagram but a clip-art logo that disappeared on their white boxes and pink walls.
The solution
I drew a soft, bouncy wordmark whose letters lean on each other like mochi on a tray, then built a sticker set that turns every box into a little gift.
Deliverables
- Wordmark
- Sticker set
- Box print
- Social avatar
- Instagram tags in 3 months
- +38%
- Sticker designs
- 12
- Brief to print
- 2 wks
Palette · click to copy
